Survey: Fish Farmer Preferences for Investment in Collective Action
Columbia, MO – This project is designed to study the preferences of Midwest fish farmers for making capital investments in the formation of producer associations (i.e., partnerships, cooperatives). Such business organizations may improve the profit of individual fish farmers by means of the collective sale and distribution of fish products. The study involves a hypothetical choice experiment in which researchers evaluate investment and risk preferences of the respondents. Upon completion of the experiment, respondents may enter a random lottery for a chance to win 1 of 3 $50 Amazon gift cards. Responses will inform recommendations in terms of the feasibility of forming producer associations for the collective sale and distribution of fish products.
The objectives for this study are:
1) To estimate fish farmer preferences for investment under risk and uncertainty.
2) To use socio-demographic and psychographic characteristics to find segments of fish farmers with common preferences.
3) To disseminate research findings to various stakeholders, including NCRAC members, academics, and policymakers by means of journal publications, press releases, and technical reports.
Participants
Jasper Grashuis
Principal Investigator
143C Mumford Hall
Division of Applied Social Sciences
University of Missouri
Shuoli Zhao
Co-Principal Investigator
128 Mumford Hall
Division of Applied Social Sciences
University of Missouri
Survey Link
https://missouri.qualtrics.com/jfe/form/SV_eeueKlOzolGQNOl
Survey has been approved by the University of Missouri Institutional Review Board (IRB).