Survey: Fish Farmer Preferences for Investment in Collective Action

February 19, 2020
News

Survey: Fish Farmer Preferences for Investment in Collective Action

 

Columbia, MO – This project is designed to study the preferences of Midwest fish farmers for making capital investments in the formation of producer associations (i.e., partnerships, cooperatives). Such business organizations may improve the profit of individual fish farmers by means of the collective sale and distribution of fish products. The study involves a hypothetical choice experiment in which researchers evaluate investment and risk preferences of the respondents. Upon completion of the experiment, respondents may enter a random lottery for a chance to win 1 of 3 $50 Amazon gift cards. Responses will inform recommendations in terms of the feasibility of forming producer associations for the collective sale and distribution of fish products.

The objectives for this study are:

1) To estimate fish farmer preferences for investment under risk and uncertainty.

2) To use socio-demographic and psychographic characteristics to find segments of fish farmers with common preferences.

3) To disseminate research findings to various stakeholders, including NCRAC members, academics, and policymakers by means of journal publications, press releases, and technical reports.

Participants

Jasper Grashuis

Principal Investigator

143C Mumford Hall

Division of Applied Social Sciences

University of Missouri

 

Shuoli Zhao

Co-Principal Investigator

128 Mumford Hall

Division of Applied Social Sciences

University of Missouri

 

Survey Link

https://missouri.qualtrics.com/jfe/form/SV_eeueKlOzolGQNOl

 

Survey has been approved by the University of Missouri Institutional Review Board (IRB).

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