Market Study of Sunfish and Walleye Hybrids

Project

Description


The fourth Economics and Marketing funded project was chaired by Pat O'Rourke.


Objective


Evaluate the potential "supply" and "market" for hybrid walleye (female walleye x male sauger) and sunfish (female green sunfish x male bluegill) fillets relative to comparable fish.


Sub-Objectives


1. To analyze information on the consumption and "supply" of comparable fish in the U.S. and NCR.


2. To provide a technical comparison of the qualities and attributes of hybrid walleye (female walleye x male sauger) and sunfish (female green sunfish x male bluegill) fillets with those of substitute fish.


3. Assess consumer (supermarket/consumers and restaurant/consumers) perceptions and likelihood of purchasing hybrid sunfish and walleye fillets relative to substitute fish.


4. Evaluate the likelihood (and conditions, e.g., supply available, fillet sizes, price) that wholesaler, institutional buyers, and major fish retailers will add hybrid walleye and sunfish to their product lines.


5. Assess the potential interest and perceived barriers to the commercial production of hybrid sunfish and walleye.


6. Estimate the "supply" and "demand for hybrid walleye and sunfish fillets.


Participants:







Principal Investigator(s)/Institution Sub-Objectives Funding
Edward M. Mahoney/Ronald E. Kinnunen (Michigan State University) 1, 2,3, & 6 $18,108
Patrick D. O'Rourke (Illinois State University) 1,3,4,5, & 6 $14,614
William C. Nelson (North Dakota State University) 1,3,4,5, & 6 $15,278
 

Total

$48,000

Project Outline (185K pdf file)


Report (64Kpdf file)


Project Number: 4

Duration: 
09/01/1999 to 08/31/2002
Award Amount: 
$47,916.00
Award Number: 
98-38500-3957
Category: 
Project Type: