North Central Regional Aquaculture Center

Niche Marketing your Aquaculture Products

Producers who are ready to harvest their first crop of fish, often ask, “Where will I sell them?” It is surprising how many producers ask this question so late in the production cycle.

To avoid certain failure of an aquaculture enterprise, producers must seriously investigate the marketplace as an initial step before investing in production.

This bulletin, Niche Marketing your Aquaculture Products, discusses general marketing concepts as applied to food fish and presents ideas for selling aquaculture products locally.