North Central Regional Aquaculture Center

Supermarkets and Seafood in the North Central Region

Planning is necessary for any business to succeed. This is particularly true for aquaculture since the industry is still in the early stages of development. One area of planning that is too often overlooked is marketing. Marketing is a major part of an aquaculture business. Thus, it demands serious attention. A marketing plan is essential. Market information of various types is needed in order to develop a realistic, accurate plan.

Little is currently known about the supermarket market segment in the North Central Region (NCR). This report, Supermarkets and Seafood in the North Central Region, is designed to fill the gap in market information.