North Central Regional Aquaculture Center

Marketing Seafood to Restaurants in the North Central Region

A marketing plan is an essential part of a business plan. This is especially true for products that must be niche marketed. Niche marketing involves time and effort to develop and service markets.

One of the largest markets for seafood in the U.S. is restaurants. Seafood Business reported that, in 1993, consumers spent about two-thirds of their seafood dollars in foodservice outlets (primarily restaurants). Therefore, marketing behavior and trends exhibited by restaurants deserve close attention from the aquaculture community. This publication, Marketing Seafood to Restaurants in the North Central Region, outlines some niche marketing strategies and provides information on marketing seafood to restaurants.