Aquaculture Marketing
(29K pdf file)
Description
The Board of Directors for the North Central Regional
Aquaculture Center (NCRAC) has commissioned a marketing white
paper that will help the Center establish marketing research
priorities. The Board directed that the paper not be an
exhaustive literature review, but rather a working document
that clearly sets marketing research priorities. It is
recognized that some of the priorities may change as the
aquaculture industry and demands in the North Central Region
(NCR) evolve.
Review of past NCRAC research related to aquaculture reveals
a strong production focus, leaving many marketing questions
unanswered. The purpose of this white
paper,
Marketing Research Needs for the North Central
Region, is to list potential marketing research topics
as they relate to NCR aquaculture producers’ marketing
needs.
Published: January 11, 2005
Publication Number: White Paper
Author: H. Chirstopher Peterson and Karl Fronc