Market Study of Sunfish and Walleye Hybrids
Description
The fourth Economics and Marketing funded project was chaired
by Pat O'Rourke.
Objective
Evaluate the potential "supply" and "market" for hybrid
walleye (female walleye x male sauger) and sunfish (female
green sunfish x male bluegill) fillets relative to comparable
fish.
Sub-Objectives
- To analyze information on the consumption and "supply"
of comparable fish in the U.S. and NCR.
- To provide a technical comparison of the qualities and
attributes of hybrid walleye (female walleye x male sauger)
and sunfish (female green sunfish x male bluegill) fillets
with those of substitute fish.
- Assess consumer (supermarket/consumers and
restaurant/consumers) perceptions and likelihood of
purchasing hybrid sunfish and walleye fillets relative to
substitute fish.
- Evaluate the likelihood (and conditions, e.g., supply
available, fillet sizes, price) that wholesaler,
institutional buyers, and major fish retailers will add
hybrid walleye and sunfish to their product lines.
- Assess the potential interest and perceived barriers to
the commercial production of hybrid sunfish and
walleye.
- Estimate the "supply" and "demand for hybrid walleye
and sunfish fillets.
Participants:
| Principal
Investigator(s)/Institution |
Sub-Objectives |
Funding |
| Edward M. Mahoney/Ronald E. Kinnunen (Michigan
State University) |
1, 2,3, & 6 |
$18,108 |
| Patrick D. O'Rourke (Illinois State
University) |
1,3,4,5, & 6 |
$14,614 |
| William C. Nelson (North Dakota State
University) |
1,3,4,5, & 6 |
$15,278 |
|
Total
|
$48,000 |
Project Outline (185K pdf file)
Report (64Kpdf file)
Project Number: 4
Duration: 9/1/99 - 8/31/02
Funding Level: $47,916
Grant Number: 97-38500-3957